Digital Marketing

Beckon Global’s digital marketing services were designed to fit the needs of growing businesses. Everything from our pricing to how we deliver our services is tailored to fit the needs of your business.

Many agencies boast about working with Fortune 500 companies and popular name-brands. We don’t. We earn our stripes by delivering real results for small businesses. We work with clients that our competitors neglect, and do everything we can to help them.

Our internet marketing services are backed by bullet-proof credentials. We’re ranked as a top agency by Clutch. We are Facebook and Google Partners.

Why Is A Digital Marketing Strategy Important?

If you want your business to be competitive in today’s digital marketplace, you have to have a good online presence. And the only way to achieve that it through building a strong digital marketing strategy. Without a solid online marketing plan, then your marketing efforts will most likely be all over the place, causing your digital marketing campaigns to be less effective overall. And as a small ecommerce business or any firm doing business online, the only way you will see sustainable growth for your business is through maximizing your marketing efforts the right way.

When you have a specific plan, goal, and target audience in mind, you are setting your business up for true success. But the most important part to achieving this success is using the right tools and services, like the ones we offer at Bekon Global!

Social Media Management

Today, social media is one of the most powerful tools any business can use. That’s because there are nearly 3.6 billion people active on social media. Thus, your potential customers are bound to be there. But it’s not enough to just have your company name attached to a social media account. If you’re on social media, but not using it correctly to engage with your target audience in real-time, then you are not going to receive the best results from it. But a lot of business owners don’t have the time or knowledge to run their social media accounts effectively on their own. That’s where we can help!

Our skilled team of social media marketers will create, manage, and deliver top-performing social media campaigns for your business needs. As a digital marketing agency, we position our clients to become influencers through social media marketing. Our campaigns deliver engaging content, increase followers, and drive word of mouth. This approach easily translates into more leads and sales for our clients. With our social media management service, you won’t have to worry about the task of developing and managing successful social media campaigns, we will do that for you.

 Social Media Advertising

So you have a social media account but want to use it to drive more traffic to your website? No problem. The truth is, many businesses are on social media, but aren’t aware of the power of a good social media ad. By advertising through social media, we leverage social media platforms to connect your product or service to thousands of people. We use highly targeted and optimized methods of social media advertising that allow our clients to pinpoint their exact demographic and reach them at an affordable rate.

Many social media platforms today like Facebook and Instagram, give businesses the opportunity to run cost efficient ads to help grow their business. And we can help you take advantage of these tools the right way. With our social media advertising services, we will create advertisements that are affordable, relevant to your industry, and engaging enough to attract your target audience. Now, your business will reap all the great benefits of social media ads that are responsive and optimized for the best results.

PPC Management

People are searching for your product or services online right now. They are using places like Google, Bing and Yahoo to find relevant companies that meet their needs. Pay-per-click advertising, also referred to as search engine marketing, (SEM/PPC) allows you to run advertisements on Google that show when people are searching for the products and services you offer.

Pay-per-click is one of the most powerful lead generation services because it gives businesses the power to specifically target their most relevant prospects. Through a simple Google ad, your business will be placed in front of quality leads that are actively looking for what your company offers. Naturally, when the quality of your website traffic increases, so will your conversions. When you use Google Ads and other paid search methods, you are boosting the quality and effectiveness of your online ads. In the long-run, this can positively impact your ROI and that’s a great thing.

Search Engine Optimization

Every day, millions of people search for the products or services you offer. With search engine optimization services, we help those potential customers find you on search engines like Google and Bing. Visibility is extremely significant for not only a small business trying to build traction online, but it’s also important for big businesses too. Large firms like Amazon utilize search engine optimization techniques to reach their potential customers all the time. And local SEO is a great technique to implement for many local businesses trying to generate traffic from a certain area.

As a digital marketing agency, we offer the SEO services your business needs to help your website rank for the keywords most important to your company. The use of these keywords is what helps drive the right customers to your website and other digital media content. These keywords are important because essentially they are what make the connection between you and your potential customers. So when your prospects are making searches with those relevant keywords, we make sure they see your website when they do.

Content Marketing

Our content marketing services focus on developing relevant content to engage your audience. Whether you need engaging infographics, video marketing content, or insightful written content for your website, we can develop the content needed to attract your target customers. Great content will increase your website traffic and expedite your customer journey cycle. Working with a digital marketing agency for your content is a great way to bridge the gap between your email marketing and social media marketing efforts to your website.